UI/UX, Interactive, Identity Design, and social media, 2017-2018.
Languages: English and Arabic.
Developed by Vaya team
About the project: Vaya is an online
marketplace for silver, gold, Jewelry, watches and luxury Items, aiming to
cover the Saudi market and Gulf countries.
Adobe InDesign, Adobe Illustrator, Sketch,
Figma, Adobe After Effects, Slack, Trello, Wordpress, Shopify.
Role:Visual design, Brand Identity, UI Design, Supporting front End, Social Media design.
a visual identity for the brand and an online shopping experience for both (Desktop and mobile)
- Designing the visual identity to refelct the brand’s Image. The visual identity represents simplicity “Less is more”, sophistication and luxury.
Designing an online shop which allows the user to browse through products, buy, return, and
measure their size to ensure that the product meets the costumer’s specifications.
Packaging and Collateral
Ideation:This phase focuses on creating a comfortable, flexible and satisfying user-interface based on UX research.
and setting the visual identity and brand to emulate what the products are all about.
key design elements from Vaya’s visual identity and brand guidelines.
- Designing an empathetic, modern, user-friendly desktop and mobile interfaces with clear and easy navigation.
High Fidelity Wireframes
- Arabic and English Versions.
Hi-Res product images
help and care
guide (allows customers to measure and choose accurate sizing or customize their size)
- individual designer page (supporting local jewelry designers)
scheme on brand
to bi-weekly product updates