Boston Univeristy

MFA 2021 Thesis
Exhibitions’ branding.


Designers:
Claire Bula, Michael Rosenberg, Arielle Epstein, Christine Casavant, Kari Everson, 
Kateri Gemperlein-Schirm, Sloane Schuchman, and Reem Alsanea.

MFA Graphic Design, 2021.



Concept



The MFA Exhibition team’s branding concept creates a frame  to highlight the MFA journey and the search for one’s purpose and place. It represents three distinct programs within the School of Visual Arts. An individual and collective journey: the shared experience of BU and getting an MFA in a pandemic, but a unique journey for each program and individual student.

We wanted the branding to communicate the MFA thesis and exhibition as a milestone, not a conclusion or destination, but a point in time on a journey of artistic discovery. The system had to be cohesive without being overbearing, as we wanted to highlight the student work and have the branding facilitate that instead of overshadow it. We also wanted the system to be flexible enough to absorb each program’s desire to customize their exhibition, yet have the overall look remain recognizable.

Shapes


The branding concept fuses fixed and organic elements to reflect that theme. The fixed pieces are related to the physical locations of each of the department’s studio spaces—a pentagram for sculpture on the fifth floor, a square for graphic design on the fourth floor, and a triangle for painting on the third floor. These locations are anchors that help delineate the three different programs and their shows. The static information about the exhibitions were related to these shapes and printed in black and white across the branded materials.